The Clarity Audit
A 90-minute Live Audit session to uncover the story your company is telling now, and the one it needs to tell.
You know your product is real, and you can also see the gap in the market. Yet when you present it to an investor or a buyer, something doesn't land. You get the polite nod, and then silence. You keep rewriting the deck, and the cycle repeats.That's what the Clarity Audit is built for.How it works
Before the Audit session
You send what you're using now: your deck, website, wherever your story lives, along with what's been happening in your conversations and what you think isn't working. I review it all ahead of time, so the session dives straight into what matters.The 90-Minute Live Diagnostic
We start with what you're seeing. Then together, we dig into who you serve, the problem they care about, why you, and not the competition, and why now rather than doing nothing. This is a working session, not a presentation. You'll be answering hard questions.Within five days: your written Audit
Where your story is breaking, and what to do about it.The follow-through
20-minute video call check-in once you've read the audit, to answer your questions and confirm what to fix first.What you leave with
◾️Two positioning statements, one for investors and one for the customers you're trying to reach ◾️A written audit of where your story breaks and why, specific to your company ◾️A strategy for the next 90 days: what to fix now, what can wait, and in what order ◾️The two or three changes that will make the biggest differenceWho this is for
It's raise season. If you're taking your company into investor conversations in the next six months, this is the moment to know what your story is doing when you're not there to explain it.Founders raising now, founders deciding whether to raise, and founders who want a second read on a story they've been too close to for too long.The details
$850 including GST
90 minutes, online or in person in Sydney
Written audit within five business days
20-minute video call after receiving the written audit
Credited in full against any build booked within 30 days
With Yasmin Shaila. Brand, GTM and Capital strategy, across healthcare, AI, tech and fashion. Ex-Apple.
FAQs
What if we're pre-revenue?
That's fine. Story matters most before you have numbers to speak for you.
Can my co-founder join?
Yes, and it usually helps. Up to two of you.
What if we want to work together after?
Your $850 comes off the build. Most founders book the audit first for exactly this reason.
What do you need from us?
Whatever you're currently using, email at projects@formtoscale.com.au once you've booked.
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